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  • Writer's pictureDrew Schneider

Apply Today for the First-Ever Nonprofit DAF Benchmark Study

Join us for the first-ever research study to benchmark nonprofit experience with Donor Advised Fund donors and gifts.

We’re excited to announce that Chariot is partnering with K2D Strategies to conduct the first-ever Donor Advised Fund benchmark study for nonprofit organizations in 2024! 

Benchmark studies have always given nonprofits great insight into how their efforts compare to other nonprofits organizations of their size and within their industry. Given the dramatic increase in DAF giving and DAF accounts, the time is right for a DAF benchmark study.

Chariot and K2D Strategies are pleased to invite nonprofit organizations with historical data on DAF giving to participate in the first-of-its-kind Donor Advised Fund individual giving benchmark study.

“This study is an absolute dream in terms of analysis both from an organizational as well as broader non-profit perspective”

Carlos Pena 

Director of Donor Advised Funds

International Rescue Committee

This comprehensive study will compare DAF gifts vs. traditional gifts. We’ll shed light on:

  • Your organization’s DAF advantage:

    • See how your DAF fundraising stacks up against peers of similar size, type, and DAF strategy.

  • How DAF fundraising outcomes vary based on factors like:

    • Donor Behavior: Compare the giving patterns of DAF donors to traditional donors across metrics like retention rate, average gift size, second-gift timing, donation frequency, and seasonality.

    • Conversion Paths: Learn how many DAF donors start with your organization through other channels and how their giving evolves once they use a DAF.

    • DAF Trends: Gain insights into overall DAF giving growth and per-donor trends, helping you tailor your strategies.

The study’s findings will be shared with study participants and key findings will be presented at conferences and in industry publications.

Any organization with at least $1 million in annual individual giving can participate! Selected organizations will be asked to complete an easy questionnaire about DAF strategy, management, and DAF presentation online and in the mail, and share 5-10 years of anonymized donor gift data (no PII will be accepted) through a secure transaction file.

We Know DAFs

Chariot’s pioneering DAFpay solution is used by over 5,000 organizations (like Michael J. Fox Foundation, American Cancer Society, Susan G. Komen, Pan-Mass Challenge) and allows donors to give with their DAF directly on a nonprofit’s website or donation forms.

K2D Strategies has years of experience navigating the DAF landscape, the DAF Secret Shopper Study in 2021 that revealed a gap in targeted DAF fundraising by nonprofits. Those results drew replies from dozens of nonprofits who want to know how their DAF donor giving compares to their peers.


Mid-February: Data submissions due

Q2: Study results released 


If have you have any thoughts, questions, or concerns you’d like to share, please get in touch with:

Head of Strategy, Chariot

President, K2D Strategy


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