Find and engage DAF donors with these practical tips
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Source: Kristine Ensor, Givebutter
Practical tips for engaging DAF donors
The growth of donor-advised funds means that more change makers are looking for ways to use their money and other investments to give back. The following ideas can help nonprofits find more DAF donors and grow lasting relationships for sustainable giving.
Tip #1: Make it easy for DAF donors to give 🌟
When you make it a no-brainer for DAF donors to find and contribute to your organization, you’ll reap the benefits.
Make sure your DAF-receiving capabilities, as well as your tax-exempt status, appears on all donor-facing materials like your website, donation pages, and social media profiles.
Tip #2: Reach out to DAF donors in a variety of ways 👋
Donors won’t know that you can accept DAF donations unless you tell them directly. Think about all the ways that you already proactively communicate with your supporters—both current and prospective donors—and decide if and how you’ll share about DAFs through each channel.
Start by educating your staff and board members about donor-advised funds, so they can take part in your DAF outreach strategy, too.
Email: Create a brief explainer for donors on how your nonprofit now accepts DAF grants (Pssst! We've created an email template you can use below!).
Social media: Consider posting about DAFs leading up to your next fundraising campaign or major event.
In-person: At events or in one-on-one conversations with your supporters, make sure to bring up DAFs, and offer educational resources like flyers, brochures, and even seminars with experts.
Direct outreach: It doesn’t hurt to reach out to donors as they hit major birthdays (40s, 50s, and 60s) with information about the benefits of DAFs and planned giving.
Tip #3: Solicit DAF donors for immediate needs ⚡
Because DAF funds are immediately available, many DAF donors give to charity when donations are urgently needed. Fidelity Charitable, for example, saw $128 million from its DAF funds go directly toward charities responding to the Ukrainian humanitarian crisis in 2022.
Regardless of your mission, reaching out to DAF donors when your organization urgently needs funding is a good way to show DAF donors that they can have a huge impact with their contributions.
Read the full article here.
Free DAF donor outreach email template
Subject line: Donate with your Donor Advised Fund in just three clicks!
Dear [DONOR NAME],
You are an essential part of our community here at [NONPROFIT NAME], and I’m writing to let you know about a new opportunity for our supporters to contribute to our mission more easily through donor-advised funds (DAFs).
Without supporters like you, we could never [NONPROFIT MISSION]. In the past, you’ve shown interest in [NONPROFIT PROGRAM], and your gifts have helped us [PROGRAM SUCCESS], [PROGRAM SUCCESS], and [PROGRAM SUCCESS].
Right now, we are raising funds for [NONPROFIT PROGRAM DETAILS & EXPECTED IMPACT], and we are so excited to share that donating through your DAF is now just as easy as paying with a credit card or Venmo
Have an existing donor-advised fund? Please consider making a contribution from your DAF directly on our website [LINK TO DONATION PAGE].
Interested in learning more about DAFs? Check out Chariot's Guide to DAFs to see what it’s all about and how it can benefit you and support our organization. Please reach out if you have any questions at all.
Thank you for your ongoing support.
Sincerely, [NAME], [TITLE][EMAIL][PHONE]