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Unlock Unprecedented
Insights into Donor
Advised Fund Giving
Check out the first-ever DAF Fundraising Report, a comprehensive study that will revolutionize how nonprofits approach DAF fundraising. Discover how DAFs are fueling growth in philanthropy, uncover best practices to maximize their impact, and more.
I. DAFs are incredibly valuable
for nonprofits
There’s long been a concern that DAFs lead to decreased support of operating nonprofits. This report’s data shows that there is substantial benefit to a nonprofit when their current supporters start using a DAF instead of other means of giving.
Once someone starts giving from their DAF, their annual giving increases by
96%
DAF revenue is growing
214x
faster than non-DAF Revenue in the sample group
II. DAFs are the fastest-growing
vehicle in philanthropy
While overall individual giving revenue has been largely flat or declining in recent years, DAF giving provides a promising source of growth.
III. DAF donors are bucking the trend of declining donor participation
Overall participation in giving has been declining for 20 years, but DAFs are proving to be a critical vehicle for donor engagement and growth.
The number of DAF donors has grown
79%
while non-DAF donors have declined 6%
26%
of current DAF donors were already supporting that cause when they made their first DAF gift
IV. DAF donors are hiding
in donor files
Most organizations aren’t actively soliciting DAF gifts. There are undoubtedly more donors with DAFs already supporting by other means.
V. DAFs donors are
loyal supporters
Improving retention is the most effective way to combat declines in revenue and donors, and DAF donors make 19x larger gifts than non-DAF donors!
Donor retention is an average of
15% higher
than non-DAF donors in the study period
Report Download Form
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