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West Point Association of Graduates Secures 17% of their Online Donation Volume with DAFpay
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WPAOG increased their online platform revenue by $175,000 after adding DAFpay to their Gravyty giving forms in their recent campaign.
$105K
Raised through DAFpay
17%
of Online Donation Volune
$3.2K
avg DAFpay gift
"It was so easy [to make a gift through DAFpay]. How can I do it again?"
DAFpay Donor
West Point Association of Graduates
The West Point Association of Graduates (WPAOG) is the alumni association for the U.S. Military Academy. Every year, WPAOG conducts the West Point Challenge, a focused giving campaign aimed towards increasing alumni participation. This year, WPAOG raised $175,000 more than last year, $105,000 of which is thanks to Gravyty's seamles DAFpay integration!
DAFpay's remarkable impact
1
Substantial Contributions
Gifts made via DAFpay raised $104,564, accounting for 17% of WPAOG's online fundraising total.
2
New DAF Donors
34% of DAF donors to WPAOG's campaign made their first-ever DAF donation this year, using DAFpay.
3
Larger Gifts
DAFpay gifts averaged 18x larger than non-DAF gifts, $3.2k vs. $175. In fact, 13% of DAF donors used DAFpay for their largest donation ever.
We were surprised at the sheer number of people who used DAFpay for our giving day!
"
Online platform revenue surge
Revenue Growth
This year, WPAOG raised nearly 610K through their West Point Challenge, boosting their 2023 number by $175K, or 29%.
Almost 60% of that growth, $105K, came from DAFpay gifts.
DAFpay is a game-changer for our customers. We’ve seen firsthand how quickly it unlocks higher campaign totals by making it easier for them to accept DAF gifts.
Amit Sagar
Director of Product Management, Gravyty
A powerful DAFpay integration via
1
WPAOG uses Gravyty’s powerful giving day campaign forms. Gravyty's innovative integrations, like DAFpay, help their clients perform better.
2
Gravyty’s expertise in fundraising and powering time-sensitive giving campaigns made them an ideal fit for West Point’s alumni fundraising goals.
3
Gravyty integrates DAFpay as a giving option in order to maximize results from DAF donors.
4
To learn more visit Gravyty’s website, and see what they have to say about DAFs.
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