A Donor's Guide to DAFs

DAF giving is one of the fastest-growing channels in philanthropy—and for good reason. DAFs are an incredible tool for donors who approach their giving with intention, helping them stay organized and maximize their charitable dollars. Nonprofits can also unlock more giving by engaging DAF donors. On average, DAF donors give gifts that are 19x larger than non-DAF gifts. In 2023 alone, the average DAF gift was $4,600. DAF donors also have a retention rate that is 15% higher than non-DAF donors. 

Despite these benefits, opening and using a DAF can feel intimidating for many donors. The process may seem complex or overwhelming, leaving donors unsure that the process is worth it. 

To help nonprofits empower their supporters, Chariot has created a Donor’s Guide to Giving with a DAF—a one-pager designed to break down the advantages of DAF giving and provide clear, actionable steps for making impactful gifts. The guide covers key benefits like tax advantages, investment growth, and ease of use, along with practical tips to ensure donations reach nonprofits quickly and efficiently.

By sharing this resource with your donors, you can demystify DAFs, increase awareness, and help your donors get the most out of their giving.

Download the One-Pager Here

Looking to make DAF giving even easier for your donors? Learn more about how DAFpay can streamline the giving process and boost your fundraising efforts here.