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Pan-Mass Challenge's
$3.5M in DAFpay
Fundraising Breaks Records
TM
Nearly half of PMC's fundraising growth in 2024 has come from DAF giving, after their switch to DAFpay in January of 2024
$3.5M
Raised through DAFpay
5k
Unique DAF gifts
47%
of YoY growth
"We went from the past to the future."
Michele Sommer, CFO at Pan-Mass Challenge
Pan-Mass Challenge (“PMC”), the largest athletic fundraiser in the country, has long been a leader in DAF fundraising. In January 2024, they implemented DAFpay as an express checkout donation option on every participant’s fundraising page - and they’ve seen incredible results:
PMC's record-breaking DAF raise
1
Significant Impact
PMC raised over $3.5M through nearly 5,000 DAFpay gifts in 2024, with digital DAFs now making up 39% of total DAF revenue.
2
Gift Analysis
The average DAFpay gift is $699, with a median of $250.
3
Core to Online Fundraising
DAFpay accounts for 8% of total online giving—2.5 times more than Venmo.
4
Critical Peer-to-Peer Fundraising
DAFs now contribute 15% to PMC's overall revenue.
Dates used in this case study for 2024 are January 1 - August 17
It's not optional to have [DAFs] front and center on your website [and] in all your materials
"
DAFs are the primary growth
driver of revenue
1
Nearly half (47%) of PMC's $2M 2024 YTD total fundraising increase came from DAF revenue growth.
2
DAF revenue growth of nearly $1M was primary driven by DAFpay, which increased digital giving by 28%.*
3
Including offline DAF gifts, the total number of DAFs used went from 48 in 2023 to 123 in 2024 –
a 156% increase.
4
A major factor in this growth is that DAFpay allows donors to give through almost any DAF. This year, 105 DAFs were used to support PMC digitally, up from just 1 last year.
Dates used in this case study for 2023 and 2024 are January 1 - August 17
People want to use their DAFs as their charitable wallet for any size gift online - and they will when it is easy with tools like DAFpay
"
A better experience for everyone
Without DAFpay
Donors had to take several extra steps to submit a gift, such as searching for PMC by EIN, and obtaining the rider's number
PMC staff received checks weeks later and lacked the information necessary to credit a rider or find contact details
Participants were unaware their gift was submitted until weeks later, missing the chance to boost their fundraising momentum in real time
With DAFpay
$$$
Donors can submit DAF gifts instantaneously via a PMC donation form with just 3 clicks
PMC Staff have key gift details, such as its tracking ID and the donor's email address
Participants can see when a gift has been submitted and have the contact information to send a thank you message
"I tested DAFpay with a donation to my son's upcoming 1st PMC ride. It required fewer keystrokes than entering in my credit-card information and was as easy as using PayPal."
Bruce Brumberg, JD, 36-time PMC rider
Forbes article
It went from just [a] random check showing up out of the blue with no information to [a platform that has] all of the information populated, without any chance of that being manipulated
"
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