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With DAFpay, LLS Builds New $2.6 Million Channel with 1,700+ donors.
After fully implementing DAFpay at checkout across LLS campaigns nationally at the end of January 2025, a flood of DAFpay gifts started coming the next day - and never stopped.
$2.6M+
Raised through DAFpay
1,700+
Unique DAFpay donors
1,900+
Total DAFpay gifts
"DAFpay is nothing short of transformational for the Leukemia & Lymphoma Society. Just a single campaign, “Student Visionaries” raised over $1M in new DAF giving this spring through DAFpay.”
Michael Crisona, Senior Vice President of Advancement
The Leukemia & Lymphoma Society is the largest nonprofit dedicated to creating a world without blood cancers. Since 1949, they've invested more than $1.3 billion in groundbreaking research, pioneering many of today’s most innovative approaches.
Digital outcomes by the numbers
1
Digital DAF giving happening at scale, overnight
After fully implementing DAFpay at checkout across LLS campaigns nationally at the end of January 2025, a flood of DAFpay gifts started coming the next day - and never stopped.
Nine Month Results
$2,640,649
Total DAFpay volume
$50,000
Maximum DAFpay gift
1,921
Total DAFpay gifts
1,722
Total unique donors
$1,375
Avgerage DAFpay gift
$500
Median DAFpay gift
81
Unique DAF providers
61
Gifts > $10k
11
Maximum # of DAFpay gifts by a single donor
9%
of donors used DAFpay 2+ times
As of August 6, 2025, but only broadly enabled since January 28, 2025
2
Digital DAF giving is reshaping overall DAF fundraising
Despite DAFpay only being broadly enabled for 5 months of FY25 (ending 6/30/25), DAFpay was the driving force of LLS overall DAF fundraising growth.
Total DAF Fundraising
$7M
FY24
$11M
FY25
DAFpay donation volume equates to 64%
of the $4M increase
DAF Giving Amount <$10,000 Donors
$4.5M
FY24
$6.1M
FY25
100% of the $1.6M in growth came from DAFpay … in just 5 months of the year, not including Q4.
"DAFpay donors were largely net-new DAF donors”
"
3
DAFpay is used by every donor type
DAFpay has proven that donors at all giving levels now use DAFs, and that any size DAF donor likes to give digitally.
DAFpay Volume By Giving Level
Number of DAFpay Gifts By Giving Level
4
DAFpay is most powerful at checkout
LLS initially only included DAFpay on a dedicated DAF giving webpage under their “ways to give” section. Once they added DAFpay to the checkout forms across all their campaign pages nationally, the flood gates truly opened:
95% of DAFpay gifts were made in checkout on campaign pages.
-
5% of DAFpay gifts were made on the Dedicated DAF giving webpage
-
Those gifts did tend to be larger, average of $2,407
-
Still, these gifts only made up 9% of total Volumes
5
DAF Donors are inherently digital - on mobile AND desktop
Nearly all DAF donors manage their DAF through an online portal. So it’s natural that they’d adapt to a digital DAF payment option well! DAFpay use is skewed toward Desktop sessions, but there’s still substantial mobile activity!
Number of Gifts
Volume of Gifts
$1.2K
Average Mobile Gift Size
$1.5K
Average Desktop Gift Size
The Opportunity
The Leukemia & Lymphoma Society was well positioned to capitalize on the DAF giving opportunity with DAFpay for 3 key reasons:
1. Significant peer-to-peer and event fundraising
LLS has 4 peer-to-peer fundraising campaigns in the national top 30, and that’s one of the easiest places for a DAF donor to use their credit card to make a smaller gift. DAFpay at checkout catches those folks so they can make a much larger gift, more easily via DAFpay.
“DAFs are the bucket I’ve set aside anyway, I don’t want to have $200 bucks come out of my Amex, I only want $50 to come out of my Amex, but I can easily have $200 come from my Fidelity Charitable account.”
2. Name & cause confusion among organizations fighting cancer.
Many folks think they are supporting LLS when they have actually given to a different organization. This is true in general, but especially for DAF donors that have to go look up the organization by name in their portal. DAFpay removes this step and possible confusion by allowing the DAF donor to complete their gift right on the LLS page without any look up.
3. No prior holistic DAF strategy
Like most organizations, LLS didn’t previously have a concerted, proactive strategy around DAFs. “This is really the first time that we're placing a conscious effort on influencing our culture to have DAFs be one of the focal points at the center.”
Innovative technology from Chariot, plus a talented team at LLS, is an unstoppable combination.
“Our team really nailed how we rolled this out, how we communicated to teams and how we influenced the messaging across the organization. It’s an amazing tool, but it has to be married with how you integrate it into your organization’s culture.”
More Results
1. Donor & Participant Experience
Donors are now able to support a specific fundraiser’s campaign directly on their fundraising page with a DAF faster than even a credit card gift. This capability also ensures the gift gets credited to the right participant or team and provides contact email so the participant can thank their DAF supporters right away.
2. Data quality & gift processing improvements
DAFpay captures DAF donor name and email every time, instantly, as opposed to offline DAF gifts that often don’t include full name, never have an email and take weeks to arrive.
“We just really appreciate Chariot for helping us raise so much more money and making it a lot easier on the backend.”
Tristan Piggott, VP, Chief of Staff to the Chief Revenue Officer
“If they're giving through a DAF, it shows that they have philanthropic inclination, and I want to talk to that person before I even talk to someone that's showing they have $5 million capacity based on a wealth screen.”
Michael Crisona, Senior Vice President of Advancement
3. A more valuable wealth indicator
Previously, LLS relied upon wealth screening of P2P donors alone to find opportunities for the Advancement team, but now they are checking the giving mechanism as a wealth indicator.
“If a donor is taking time out of their day to speak with you, they probably already have an affinity for your mission. As a philanthropy professional, it is then up to you to help guide their philanthropy by asking the right questions. Being comfortable asking if they have a DAF sets you up for a meaningful discussion and deeper connection.”
Michael Crisona, Senior Vice President of Advancement
4. Better relationship building
LLS prioritized education and training of staff in every part of the organization, which has led to enhanced stewardship and cultivation across the board.
Interested in how digital DAF giving could transform your organization’s fundraising? Reach out to the Chariot Team.
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