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Customer Story

Pan-Mass Challenge sees
a 60% surge with DAFpay

TM
Pan-Mass_Challenge_logo-1.png
Over half of PMC's fundraising growth in 2024 has come from DAF giving, after their switch to DAFpay in January
May 15, 2024
Pan-Mass Challenge (“PMC”), the largest athletic fundraiser in the country, has long been a leader in DAF fundraising. In January 2024, they implemented DAFpay as an express checkout payment option on every participant’s fundraising page - and they’ve seen incredible results:
+60%
Increased DAF revenue:

Across every metric, PMC has seen substantial increases in DAF support year-over-year.

+41%
Improved performance of digital DAF giving:

Drastically improved conversion and gift size after moving from DAF Direct to DAFpay.
+25%
DAFs’ growing share of overall giving:

DAF support’s share of overall fundraising moved up sharply.
Over half of PMC's fundraising growth in 2024 has come from DAF giving, after their switch to DAFpay in January
"

Increased DAF revenue

1
Digital DAF revenue grew 60% to +$300,000 in the first four months of 2024 after PMC switched from DAF Direct to DAFpay.
2
Digital DAF giving now makes up over one-third of PMC's total DAF revenue.
3
The 60% growth in digital DAF giving is 3x the average annual growth in DAF giving for the past 5 years, and 3.5x growth in offline DAF revenue in the same period.
Dates used in this case study for 2023 and 2024 are January 1 - April 30
Digital DAF giving now makes up over one-third of PMC's total DAF revenue
"

Improved digital
DAF giving performance

Dates used in this case study for 2023 and 2024 are January 1 - April 30
1
Adding DAFpay to PMC’s campaign pages led to a 14% increase in throughput with 444 initiated and received DAFpay gifts.
2
Thanks to DAFpay’s optimized User Interface and smart nudges, like highlighting current DAF balance and easy donation boosts, the average digital DAF gift size increased by 41% to $706
3
The median DAF gift through DAFpay is $250. While many people think of DAF giving as only major 5 or 6 figure checks that arrive by mail, events like PMC prove that people want to use their DAFs as their charitable wallet for any size gift online – and they will when it is easy with tools like DAFpay.
People want to use their DAFs as their charitable wallet for any size gift online - and they will when it is easy with tools like DAFpay
"

Increasing share of
overall giving

Dates used in this case study for 2023 and 2024 are January 1 - April 30
1
So far in 2024, DAF giving has made up 9.3% of total individual giving. That share has increased 25% year over year.
2
The year-over-year increase in DAF giving is also the biggest driver of PMC’s growth so far in 2024, accounting for 57% of their growth year-to-date.
3

An important contributor is the fact that the total number of DAF providers people are giving from has increased by 105% year-over-year, with gifts received from 43 different Donor Advised Funds so far in 2024 - This is because donors can use DAFpay with over 1,000 DAFs!

DAFpay is a preferred way for donors to give -PMC raised 30% more through DAFpay than Venmo in 2024, to date
"

Take your DAF fundraising
to the next level

Summary

Biggest Takeaways

  1. DAF fundraising is an immense opportunity in peer-to-peer fundraising 

  2. Even for organizations already getting sizable DAF support, DAFpay is proven to materially improve fundraising outcomes

  3. PMC has been incorporating DAF giving into their platform, communications and strategy for over a decade. The time to start prioritizing DAFs across the full development team is now.

A few notes on the data and analysis included in this case study:

 

  1. This analysis includes all individual giving received between January 1 and April 30 in 2023 and 2024. Each DAF provider has a different process to deliver gifts that can take anywhere from 1-6 weeks. There were dozens more gifts initiated on DAFpay in the time period that were not included in the analysis since they had not been received by time of publishing. 

  2. We refer to DAF giving through a DAF payment option as “Digital DAF Giving” and DAF gifts that came directly from a DAF provider as “Offline DAF Giving”. Note that in 2023, Digital DAF Giving occurred through DAF Direct and in 2024 it all occurred through DAFpay.

  3. The main PMC event is in August, so while these results from the first 4 months of the year are incredibly exciting, we know it’s only the tip of the iceberg.  

  4. This data is all sourced from internal PMC systems - a huge thank you to the PMC team for the support in the analysis.

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